VIDEO: Smokey Bear — a pop culture icon better known by some baby boomers as Smokey the Bear — is going digital in a big way for his 75th birthday in an effort to reach younger Americans with messages that go beyond “only you can prevent forest fires.”

Now, in addition to being a burly, shirtless upright bear in a ranger hat, Smokey is an animated emoji that celebrities — including Stephen Colbert, Jeff Foxworthy and Al Roker — are speaking through.
– PUB DATE: 4/18/2019 12:00:00 AM – SOURCE: Detroit Free Press
Source: SEAFC National Fire News